PROJECT
INFOMATIONS

  • CLIENT: Generali Vietnam
  • TYPE: PR

TIME: 2019

GOLDENPEN‘S EXPERIENCE:

  • Invite journalists to the conference
  • Work with journalists in life insurance field to produce in-depth editorials, meeting the need of consumers

SUMMARY

  • 35 journalists come to the conference
  • Generate 47 news & article across TVs, online & print media for each event