PROJECT
INFOMATIONS

  • CLIENT: Mỹ viện 88 Sương Nguyệt Anh
  • TYPE: IMC

TEAM: 2019-2020

GOLDENPEN‘S EXPERIENCE:

  • Implement integrated marketing tools to revise and raise awareness of a long-history brand in Saigon
  • Optimize cost with appropriate strategy corresponding with size and model of the business

SUMMARY

  • Redefine and design the brand identity
  • Host an event to re-inaugurate with the new appearance
  • Invite 12 hot beauty bloggers to experience and review the services
  • 60 Facebook posts & appropriate Facebook Ads
  • 5 editorials on major media outlets for youth such as Ngoisao.net, Keng14, Zing, Webtretho