PROJECT
INFOMATIONS

  • CLIENT: MITSUBISHI ELECTRIC
  • TYPE: PR SOCIAL

TIME: 2016

GOLDENPEN‘S EXPERIENCE:

  • Combine traditional PR and KOL (experts in field and celebrities) to deliver key message, information of the project, raising brand awareness and trustworthiness of product features.
  • Ensure strict requirements and demand of the client about the contents of editorials and promotional clip
  • Implement KOLs including filed expert and celebrity Oc Thanh Van to deliver the brand’s message, raising product features’ awareness and trustworthiness.
  • Carry out product shooting and testimonial filming to create communications materials

SUMMARY

  • Generate 21 news & articles across online & print media
  • Produce 8 clips & 17 Facebook content

- Location: Vietnam

- Time: 15/11/2016 – 16/01/2017

- Number of news: 21 news reports on print and online newspapers, 8 clips, 17 Post on Fanpage