Combine traditional PR and KOL (experts in field and celebrities) to deliver key message, information of the project, raising brand awareness and trustworthiness of product features.
Ensure strict requirements and demand of the client about the contents of editorials and promotional clip
Implement KOLs including filed expert and celebrity Oc Thanh Van to deliver the brand’s message, raising product features’ awareness and trustworthiness.
Carry out product shooting and testimonial filming to create communications materials
SUMMARY
Generate 21 news & articles across online & print media
Produce 8 clips & 17 Facebook content
- Location: Vietnam
- Time: 15/11/2016 – 16/01/2017
- Number of news: 21 news reports on print and online newspapers, 8 clips, 17 Post on Fanpage