PROJECT
INFOMATIONS

  • CLIENT: HEINEKEN Vietnam
  • TYPE: PR SOCIAL

TIME: 2018

GOLDENPEN‘S EXPERIENCE:

  • Invite famous artist to take part in the activities alongside HEINEKEN Vietnam and members of HCM Youth Union
  • Implement micro and nano influencers to widespread the messages and images of the campaign
  • Create a link between social activation in HCM and water project donations in water-shortage areas under the World Water Day 2018
  • Write script and produce a summary video about this humanity activities and showcase HEINEKEN Vietnam’s effort to preserve and protect Vientam’s water sources via “One Minute for Million Smile” program

SUMMARY

  • Generate 97 news & articles across TVs, radio, online & print medias
  • 4 KOLs post on Facebook and Instagram
  • 1 video clip
  • Over 100 manhole covers in HCM city were painted with 10 best drawings via the prior competition