Invite famous artist to take part in the activities alongside HEINEKEN Vietnam and members of HCM Youth Union
Implement micro and nano influencers to widespread the messages and images of the campaign
Create a link between social activation in HCM and water project donations in water-shortage areas under the World Water Day 2018
Write script and produce a summary video about this humanity activities and showcase HEINEKEN Vietnam’s effort to preserve and protect Vientam’s water sources via “One Minute for Million Smile” program