PROJECT
INFOMATIONS

  • CLIENT: Saigon Co.op
  • TYPE: IMC

TIME: May – October, 2018

GOLDENPEN‘S EXPERIENCE:

  • Create Facebook Fanpage content.
  • Facebook Ads performance.
  • Campaign Ambassador
  • Product shooting, video shooting.
  • Plan and carry out multi-channels activities including conventional PR, social digital, out-of-home advertising, KOLs to maximize the coverage of the campaign and the penetration of the message.
  • Invite Ms. Hồng Vân as the program ambassador and carry out the shooting & filming sessions to build key visual and other communications materials for the campaign.

SUMMARY

  • Location: HCM - Hanoi
  • Duration: 4 and a-half month
  • Generate 14 editorials, 2 TVs news, 23 online & print news
  • Billboard & digital billboard in 1 and a-haft months
  • Bus advertising in 3 months

TV Frame: 1 month

- Location : HCMC

- Time: 22/06/2018 - 15/10/2018

- Preparation: 1 month

- PIC: 6