BRAND LOYALTY - STAMP COLLECTION - GIFT REDEMPTION 2018
PROJECT INFOMATIONS
CLIENT:
Saigon Co.op
TYPE:
IMC"BRAND LOYALTY - STAMP COLLECTION - GIFT REDEMPTION 2018"
TIME: May – October, 2018
GOLDENPEN‘S EXPERIENCE:
Create Facebook Fanpage content.
Facebook Ads performance.
Campaign Ambassador
Product shooting, video shooting.
Plan and carry out multi-channels activities including conventional PR, social digital, out-of-home advertising, KOLs to maximize the coverage of the campaign and the penetration of the message.
Invite Ms. Hồng Vân as the program ambassador and carry out the shooting & filming sessions to build key visual and other communications materials for the campaign.