PROJECT
INFOMATIONS

  • CLIENT: SAINT-GOBAIN VIETNAM
  • TYPE: IMC

TIME: 2018

GOLDENPEN‘S EXPERIENCE:

  • Invite journalists in fields of tech, construction, architecture to the event and blast out the news
  • Host the event with international standards to meet the presence of senior representative from the Group
  • Combine conventional PR with Digital Ads to raise awareness and boosts numbers of download

SUMMARY

  • 02 launching events in HCM and Hanoi
  • 32 journalists come to press conference in HCM
  • Generate 48 news & article across TVs, online & print media
  • More than 2000 app download within a month