SONY BRAVIA LINE-UP 2019

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SONY BRAVIA LINE-UP 2019

SONY VIETNAM

SONY BRAVIA LINE-UP 2019

PROJECT
INFOMATIONS

CLIENT: SONY VIETNAM
TYPE: PR "SONY BRAVIA LINE-UP 2019"

TIME: 2017-2018-2019

GOLDENPEN‘S EXPERIENCE:

Plan and execute a 2-day-1-night trip for over 100 reporters to attend a press conference, announcing the new BRAVIA line-up of the year
Manage to carry out the media tour, 4-5 groups at a time, letting all journalists to listen and experience new TV’s features.
Deeply know and understand each journalist to have appropriate hospitality

SUMMARY

Over 100 journalists from HCM and Hanoi joining the activation
Generate over 150 news & article across TVs, online & print medias, social media each year

GALLERY

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